We've been shaping the influencer marketing industry since 2013. Five thousand campaigns later, we've built something no one else has: a proprietary data set on what actually works and a team of cultural experts who know how to use it.
We Don't Guess.
The industry standard
The Fohr way
Future performance modeled, not past averages assumed.
Most of the industry looks backward: follower count, average engagement, average views. Fohr looks forward. We model a range of possible outcomes for each creator, then combine those predictions to forecast how a campaign is likely to perform.
That predictive layer runs through everything. It shapes which creators we cast, what we're willing to pay them, and how we allocate budget across a portfolio. And once a campaign is live, we track real performance against the forecast, and the probability of hitting your goal.
The goal is not simply to have more data. It is to use that data to make better decisions.
I think of our prediction model like ropes in rock climbing. It lets you climb more difficult mountains. People water themselves down out of doubt. Our big hope is that without doubt, you won't hedge against yourself, you won't copy another brand, you'll do something totally you.
We have been early to every major shift in the market.
- 2013
Fohr launches as one of the first influencer marketing platforms in the world.
- 2017
We ship the first product built to warn brands about fake followers.
- 2018
We create Influence the Election, rallying creators to drive awareness of the vote.
- 2019
We build the Sephora Squad, changing how brands run long-term creator programs.
- 2023
Named one of Adweek's Fastest-Growing Agencies.
- 2024
Named to the Financial Times' America's Fastest-Growing Companies.
- 2025
Fast Company Best Workplace for Innovators.
- 2026
We bring verifiable predictions and performance guarantees to a channel long bought on faith.
We hire people obsessed with ideas, culture, and possibility.
See Open Roles