Pay for Performance. Not Perception.
"My dog makes more than you do."
"My last story post paid for my flight to Paris."
"I throw away most of my gifted product."
"My boyfriend thinks this is a cute hobby. I make more than him."
"I charge more for exclusivity than you pay in rent."
The Problem
Influencer rates have climbed. Performance hasn't kept pace.
Over the last five years, creator rates have grown 3–5x. Reach has not.
Brands are paying more for the same impressions, often less. The industry priced itself based on follower counts, vibes, and exclusivity demands — and the gap between cost and outcome has only widened.
Most platforms aren't built to fix this. They're built to optimize search, not predict performance. So brands keep guessing. Creators keep negotiating. And the metric that should anchor the whole industry — actual outcomes — keeps drifting.
The Solution
Fohr makes influence predictable.
We built the first predictive engine in influencer marketing — a system that forecasts performance before you spend a dollar.
- Forecast performance with category-specific signal modeling.
- Price with confidence. Pay creators what they're actually worth, not what they're asking for.
- Reduce waste. Stop paying for reach that won't convert.
- Prove value. Compare predicted vs. actual after every campaign.