Campaign Builder
Model the campaign before you launch it. Shift creator mix, content volume, and budget, and watch projected performance move in real time.
Predictive Campaign Intelligence
Fohr maps cultural relevance, models outcomes, and forecasts performance, so every campaign outperforms, and every dollar works harder.
Our engine calculates exactly how many impressions it takes to drive recall and action, then turns that math into execution. We simulate every possible outcome and price partnerships on risk-adjusted returns.
We trained the system on more than a decade of campaign data — across hundreds of brands and thousands of creators — so it can recognize the cultural and performance signals that drive real outcomes.
The platform behind the prediction.
Predictive Vetting
13 years of data on what drives views, clicks, and conversion. We surface who's most likely to perform, before you commit a dollar.
Content Intelligence
See what's resonating in real time, and brief smarter because of it.
Negotiation Calculator
Performance-backed rates so every offer starts from data, not guesswork.
We segment our creators into three signal tiers — emerging, established, and elite — based on cultural relevance and recent performance. Each tier behaves differently across category, audience, and content format, and our model surfaces the mix that's most likely to deliver against your specific objectives.
Whether you're testing a new product, scaling proven creative, or entering a new audience segment, the system recommends the cast that maximizes the predicted outcome — not the cast that looks good on paper.
Results that speak for themselves.
513%
More Impressions
14x
More Efficient Spend
2.2M
Views
To test the power of data, we split The RealReal's campaign into two identical phases. We used the exact same pool of talent, but changed one variable: how we chose them.
Fohr's predictive technology didn't just surpass the traditional method, it rendered it obsolete. We achieved a 513% improvement in viewership and a staggering 14x improvement in spend efficiency.
This isn't just prediction; it's a new system of mutual accountability.
For Brands
We can predict your campaign's success before you spend a dollar.
We quantify success, cast the ideal creator mix, and optimize your budget for maximum returns with minimum risk.
Get your brand on the predictive platformFor Creators
It's not about who's the loudest, it's about who drives real impact.
Creators own their results and get rewarded for bringing winning ideas to life.
Sign up as a creator