The market says $56K.
The model says $22K.

Frequently asked questions

• How does Rate Check figure out what to pay creators?

  Rate Check is built on data from more than 5,000 campaigns and $250M paid to creators. It analyzes each creator’s performance history, projects the impressions they’ll deliver, and sets a fair rate from that analysis. Unlike other rate calculators, it looks beyond surface metrics and also weighs factors like how many partnerships a creator takes on and their public persona, so you have the full picture before you negotiate.
• What should I consider when pricing my creator partnerships?

  Beyond performance, consider the whole picture of the creator you want to work with. Are they in a niche category? Are they a public figure beyond their content? Do they cap the number of brand deals they take on? Any of these can shape what you’re willing to pay.
  
  Ultimately, there’s no right or wrong when deciding if you’d like to pay a premium, some brands gladly exceed recommended rates to lock in their dream creators, while others prefer to price strictly on the impressions delivered. That’s why Fohr gives you insight into both.
• Why do influencer rates vary so much between creators with similar follower counts?

  Follower count is a weak predictor of how a creator will actually perform. Fohr sets recommended rates by predicting the impressions a creator will deliver and pricing from there. Two creators with identical following may have vastly different view rates, which is why their rate recommendations can end up so far apart.