Let’s clear the air on pricing.
For too long, creator pricing has happened in the dark. No published rates, no shared benchmarks, no easy way for creators to know if the number they just sent is too high, too low, or right on the money.
That opacity doesn’t protect creators, it costs them.
When nobody knows what fair looks like, brands lean on whatever anchor they can find, and creators are left guessing whether they left money on the table or priced themselves out of the deal entirely. We think a more transparent market is a healthier one for everyone in it.
Rate Check shows creators their performance the way a brand evaluates it, so they can walk into any negotiation with the data to pitch and price their content with confidence.
Checking the market
Pulling their performance data...
Frequently asked questions
How does Rate Check figure out what I should be charging brands?
Most rate calculators lean on industry-wide benchmarks. Rate Check is built entirely around you. It analyzes your content, learns how your performance breaks down, and gives you a fair, personalized rate to anchor your negotiations. It also looks beyond your metrics, factoring in things like how many partnerships you typically take on and your content niche, so the number reflects your real situation, not just an average.Does a bigger following mean I should charge more?
Not necessarily. Two creators with the same follower count can have very different view rates. Rate Check bases its recommendation on the number of impressions you’ll actually deliver to a campaign, more concrete data than follower count alone.What should I consider before accepting a brand’s offer?
Look beyond the fee to the deliverables. Is the brand asking for usage rights? An exclusivity window? Paid amplification? Each of those adds value you’re handing over, so each should push your rate up.
Also weigh the length of the partnership. Long-term contracts tend to be more lucrative and establish a more reliable income stream. If it’s a brand you love, trimming your per-deliverable rate slightly can be worth it to earn more over the life of the deal.
Get connected with leading brands
Fohr champions the creators shaping culture and gives them the tools to show brands exactly what they bring to the table.