Re-engagement Recommendations
Know which creators are worth reinvesting in, and at what rate, before your next brief goes out.
Real-Time Reporting
AI-generated insights surface the significance behind the numbers, turning a standard wrap report into an essential decision-making tool.
What You'll Find
Funnel-stage Sentiment Analysis
Understand not just whether viewers are engaged, but where in the funnel they actually are.
Content Performance Breakdown
Know the score: diagnostically specific enough to enable more wins and fewer missteps.
Reporting used to be a perfunctory PDF you'd never open. Now it's a playbook that tells you exactly what moves to make next.
The old wrap report
A PDF you'd open once, if ever.
It lands after the campaign is over and only documents what already happened.
- Arrives too late to change anything
- Vanity metrics, no recommendation
- Filed away and never opened again
With Fohr
A live playbook for your next move.
AI-generated insights surface the significance behind the numbers while the work is still live.
- Optimize while the campaign runs
- Reinvest in the creators that work
- Brief smarter on the next round
Frequently Asked Questions
What metrics should I actually be tracking?
Match your metrics to where influencers live in your funnel: reach and impressions for awareness, saves, shares, and clicks for consideration, promo codes and affiliate sales for conversion. Setting conversion KPIs for a top-of-funnel partnership isn't excessively ambitious, it's just the wrong measurement for that objective.
What's multitouch attribution and why does it matter?
Multi-touch attribution accounts for the full spectrum of touchpoints in a customer's journey, not just the last one. Customers rarely buy after a single exposure. They see an influencer post, revisit the brand site, save a second post, and finally convert via a discount code. Multi-touch models distribute credit across that path in a way that reflects the actual lived dynamics of influence, as experienced by the consumer. It's how we as marketers see the full, real picture.